Giuliana Rodríguez Heredia

Giuli Rodriguez Heredia

Full-Time MBA Class of 2024


Professional Roles and Achievements


  • Social Impact, Women in Business, Energy and Sustainability promoter and club member
  • Volunteer at Alfamed Joven and Kulmentor with the goal of the democratization of education and empower young people


-MBA Batch of 2024

-Diploma in Digital Marketing and Communication Strategies 2.0 from the Pontificia Universidad Católica de Chile (2020)

-Degree in Communications from Universidad de Lima (2018)

What is invisible but essential about YOU? or ESADE? or Barcelona?

Since I was younger I’ve always been very expressive, but instead of seeing it as a strength, I used to want to hide it. When I wanted to talk, no matter how relevant the topic was, I used to make everyone laugh. So at those moments I felt dumb and stopped feeling confident about speaking out loud. This, unfortunately, lasted till I was at university.

However, when I started to work everything changed. I realized how important it was to ‘speak up’, to share your ideas, to expand some debates and also to make questions. I needed to push myself to overcome my fear, which was challenging, but it is so worth it. Now, I try to do it not only for myself but also for those who are as scared as I once was. The biggest lesson I’ve learned is to ‘not be afraid of your own light’, it will surprise you.

I understand the importance that “fitting in” and not attracting too much attention can have or seem to have, but sacrificing what we like or who we are to achieve it is really not worth it. I’ve learned a lot about myself and there have been moments in this journey that truly marked me: when I decided to bet on my dreams and my future and apply for an MBA at ESADE and when during the pandemic, in my eagerness to do something about the increase of domestic violence in Peru, I created “Hazlo por Ti” (Do it for Yourself). A program of free psychological and psychiatric help from specialists at a national level. In the beginning, I thought that no one would want to join the idea, but I had to believe in myself and with a lot of drive I managed to get it off the ground and it is something I will always be proud of.

By respecting and accepting ourselves we are also strengthening our empathy towards others. But to achieve this we have to take the time to get to know ourselves and not put external opinions above what we want to be or accomplish. I am still on this learning path, but every day I reassure myself that by being authentic I can build bridges and unlock benefits for myself and others. I invite you to give it a try.

Leave a comment

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: