Heejun Goo

Heejun Goo, South Korea
Full-Time MBA Class of 2022

Professional Roles, Achievements and Activities

From a young age, through my teenage years, my only focus was Taekwondo as a junior professional player, and my childhood dream was to become a member of the Korean National Taekwondo Team. However, the first dream was shattered when I got herniated disc in my back, and after recovering my body and my mind through a horrible and long rehabilitation process, I started thinking about another future plan. My only real interest outside of Taekwondo was the content, media, and entertainment, so I decided to pursue a career in that field and went to study in the UK. I enjoyed my university life with various and dynamic experiences. After graduation, I finally achieved my second dream. I joined CJ ENM, which is a leading media company in Korea and producer & distributor of the great movie, Parasite. Amongst those challenging and dynamic time in my life, I would like to talk more about my work experiences.

I started my career as an intern in 2012 and by 2016, I had gained a variety of experience across the media and entertainment industry. In 2017, when I felt I was reaching a crossroads in my career over whether to focus on becoming a specialist or take a managerial path, my own line manager helped me take the decision to focus on the managerial track. After working hard on developing my leadership skills, in 2018, I was ranked first in my division and was selected for the ‘potential leader’ development program, operated by the Human Resource Management team. In addition, I was also selected as an employee representative at a commemoration ceremony in 2019 and received a citation from the CEO. The fact that my hard work and achievements were recognized early by my manager and the company and I was given the opportunity to develop my skills as a leader, is something that I am very proud of.

What is invisible but essential about YOU? or ESADE? or Barcelona?

As said, I was a junior Taekwondo professional player. When I was in middle and high school, I typically spent at least ten hours a day practicing, and I built a reputation as a promising player. However, I could not make the dream due to a severe herniated disc in my back. The horrible accident suddenly and unexpectedly hit me, and I was afraid of losing the thing that was most important to me. In addition, my doctor warned me that there was a chance that I would not walk again. The first three months of rehabilitation were the toughest, I continually fell over, had bruises all over my body, and had trouble sleeping due to the pain. Thanks to my family, but I could overcome the toughest moment in my life so far and came back to a normal life without any pains.

Through this process, I started to realize that I was a naturally positive and strong-willed person, which has given me the added confidence that I can achieve anything I set my mind to in the future. Also, I realized that I am very systematically planned, structured, and self-disciplined person through the rehabilitation. I built the habit of setting goals, making plans, and implementing them on every single day during the rehabilitation. Lastly, but most importantly, I learnt the lesson that “too much is as bad as too little & to always be humble for both physically and mentally” as I tried to understand what caused my herniated disc. These three lessons have become ESSENTIAL factors in my life. 

For me, ESADE is a representative of diversity, equality, and harmony. As a child I was strongly influenced by my mother, who was a social worker helping senior citizens and immigrants, and the lessons she taught me about treating everyone equally, has meant that I am able to get along with everyone, irrespective of their background. I hope this another essential but invisible of me will be aligned with ESADE SPIRIT. Now, I am enjoying ESADE MBA life and trying to improve and hone myself to start on the path to becoming an industry leader who can positively influence the people around me.

Beatriz Hortelano Garvayo

Beatriz Hortelano Garvayo, Spain
Full-Time MBA Class of 2022

Professional Roles, Achievements and Activities

  • Visiting 55 countries, some with friends some alone
  • My contribution in “Arjuna el Guerrero de la Luz” a Poetry collection by my mother which was published in 2019
  • Volunteering in Mexico for two months providing medical and psychological support to 150 children of the same community
  • Five years of international professional experience

What is invisible but essential about YOU? or ESADE? or Barcelona?

Raised between Spain and Germany, I have constantly moved from one country to another. When thinking of “Invisible but essential” the first thing that pops into my mind “Nec spe nec metu” – without hope, without fear. By following and believing in this phrase, my heart suddenly got divided between the place where I was born and the place where I was reborn:

I’ve long tried to be invisible. Even when out among “the people,” I preferred to pass unnoticed, to merge with the crowd. You can call it being introverted if you will. My desire to remain invisible was based less on wanting to be left alone and more on not wanting to bother anyone. I tried to pass through crowds as smoothly as I could for many years, letting people pass when they were in a hurry and holding open doors whenever I could, contributing whilst not taking.

Until I found myself searching for the right answer to the question someone had asked me: “What’s the reason for you not doing this Bea?” “Lack of self-confidence?” Probably. And there I was, in Germany, aged 22, just me and my invisibility. Realizing the urge to redirect all this invisible energy into something noticeable, meaningful, and impactful. And so, I did. In turn, I experienced a self-transformation that brought me here.

Invisibility doesn’t mean sacrificing one’s individuality, it only means not having to assert it all the time. But still, assert it from time to time. In this sense, when realized, it can reflect a deeper sense of self-confidence than standing out. Even if no one else ever knows.

Nowadays, it is often difficult to stop and appreciate what we are and what we have. The following exercise helped me recognize the importance of ourselves. I hope you enjoy it.


Stand in front of a mirror, look into your eyes, and say out loud that you love yourself.

How often do we do that? Not often enough. But the more we do it the more it builds in our sub consciousness.

The how: take a mirror, look at yourself. 3 reps of mirror work. Appreciate yourself. That’s you.


The how: Write 3 affirmations. 3 reps out loud of each.

  • I AM PROUD OF MYSELF (There are many reasons you can be proud of)
  • I AM DOING MY BEST (We tend to be too hard on ourselves. Remember we always try our best. Don’t forget that)
  • I DON’T HAVE TO BE ANYONE ELSE BUT ME (We are constantly comparing things, careers, and personalities. Stop it. You are unique, stay unique.)


Being grateful for ourselves, bodies, health, or whatever it is about us.

The how: Note 3 things we are grateful for. Thinking about it is also powerful.

  • I am grateful for the mistakes I have made in my life (Mistakes. Sounds kind of negative right? But you would probably not be here today if it wasn’t for them. Enjoy their outcome)


Hug more. Often. Give a hug to yourself for 30 secs.

The how: Take your arms and gently wrap them around yourself. Breathe. Let yourself know that you are here. Be present. Enjoy the moment. Breathe. Notice how you are feeling. Breathe.

Ryo Ishiyama

Ryo Ishiyama, Japan
Full-Time MBA Class of 2022

Professional Roles, Achievements and Activities

I have been working for a railway company, East Japan Railway Company, and trying to make changes in its industry and society. One of my experiences that could sound unique is that I contributed to open the door for the industry to step forward to another field of business as a Corporate Venture Capital by leading “JR East Startup Program” an open-innovation project successfully.

The railway industry tends to be conservative, given that top priority is always safety, but I was lucky to take that position to make a change when the industry needed it because of the changing business situations especially regarding the decreasing population and aging society in Japan. I decided to open our resources for startups to incorporate our business legacies with their innovative ideas. This process of collaboration was really stimulating for me, and I got so excited when I saw our first cashier-free convenience store open in Tokyo.

What is invisible but essential about YOU? or ESADE? or Barcelona?

My invisible but essential fact is that I am a tap dancer. Even though I had been swimming competitively since I was 2 years old, I decided to start something completely new in my university period. I had never danced in my life until then, but I had a positive impression about tap dance from the Hollywood musical movies that my parents watched when I was little and thought tap dance would be a nice skill to have because it was rare in Japan. Once I start practicing it, I got absorbed. When I was an exchange student in Seattle, it helped me out jump in the local communities and perform on one of the biggest tap dance showcases in the United States.

Another invisible but essential fact is that I am a triathlete. I started triathlon 5 years ago when my father gave an advice “to be excellent in a field, try to find the right place for you by combining your hobbies/interests that you are good at.” For me, triathlon was perfect because I was good at swimming and used to go biking and running as hobbies. As my father told me, it was relatively easier for me to be competitive in triathlon races than expected, and I liked it. This is what I always recall when I feel lost in work or study because this reminds me of the importance and meaningfulness of what I would acquire and leverage in the future. I am really looking forward to seeing how I can find positive combinations from my past experiences and my MBA journey at ESADE.

Adrian Schier

Adrian Schier, Germany
Full-Time MBA Class of 2022

Academic Roles, Achievements and Activities

  • VP of Operations Consulting Club
  • VP of Communication Sales & Business Development Club
  • Vice President of student board BBA
  • Volunteered at charity events as part of the National Honor Society in high school

What is invisible but essential about YOU? or ESADE? or Barcelona?

When I was three years old, I asked my mother why I looked different than her. Ever since then, my adoption, diversity, and different cultures have been an open topic. Growing up in Germany with traditional values while appearing Vietnamese has made me aware of diversity from an early age. Questions of heritage, behavior, and customs were always openly discussed in my family.

I grew up in a small town near Hamburg, Germany but moved to Texas to attend public high school at the age of fourteen. The scenery changed from seeing bicycles to pick-up trucks, walking to school vs. taking the yellow bus, and watching soccer to American football. The adjustment to this cultural shock took a while, but the experience not only opened my eyes to a completely different culture but more importantly taught me to truly understand cultural values from the other person’s perspective.

“A mind that is stretched by a new experience can never go back to its old dimensions”, said Oliver Wendell Holmes and I firmly believe in this statement. Because of this, it is essential that we are open to new ways of thinking and encourage others to do the same despite not everyone wanting to. Over the years I’ve realized the value of surrounding yourself with people that have a positive impact on your life, embrace differences, and keep challenging you to grow. The ESADE careers team places special emphasis on cultural fit and diversity and I am quite amazed how much that shows. Our MBA batch consists of 187 students and 47! nationalities. Each person has a unique story to tell and we are all learning from each other’s experiences. I look forward to shaping the future with potential leaders from all across the world!