Sohyun Eom, South Korea
Full-Time MBA Class of 2021
Academic Roles, Achievements and Activities
As the only female leader and vocalist of my university band, I led its members who had varying personalities and values. This experience has enabled me to thrive as a brand manager in a food and beverage company composed of over 90% male employees, achieving outstanding performance levels based on not only my major knowledge in food and nutrition but also consensus gathering skills, judgment, and accountability. I hope to lead a new paradigm in the personalized food industry by developing myself into an ambitious and capable future leader at ESADE.
What is invisible but essential about YOU? or ESADE? or Barcelona?
One day when I was 8 years old and had yet to have capable hands – I recall that was when I started cooking. I saw how making others happy when cooking food and meals pleased my mother, and it stimulated my interest. As I majored in nutritional science in college, the element of responsibility was added to my simple passion for cooking up food. The saying “You are what you eat”, which I learned during one of my lectures made me realize that it was important not only to enjoy making and eating food, but also to have a corresponding earnest attitude to studying its value.
In Korea and Japan, I have for the past 7 years strived to contribute to the development and evolvement of Korean food based on such passion and sense of responsibility. I have been involved in expanding the market to preventive medicine through such products as ion drinks that prevent the approach of cold viruses and nutrition bars that even diabetics can eat, and to improving health awareness of customers by providing detailed health, fitness, and nutrition information in addition to simply publicizing the product. I have also engaged in social responsibility activities in environmental protection and other areas by collaborative promotions with the public service sector. I like to think that these have been my first steps toward conveying to customers not just the what but the why, and that I played a small part in helping to upgrade the domestic food and beverage market by emphasizing brand quality and customizing products to suit consumer needs.
I would ultimately like everyone to lead happy and healthy lives. I have set this long-term personalized key point as my grand goal to achieve. I intend to work toward it through comprehensive analysis of individual physical constitution and living environment and application of differentiated technologies. Toward this end, I hope to work closely with government, social services, and various industrial sectors including IT.
ESADE will be an optimal partner in this journey. I hope to acquire leadership skills and generate various ideas to lead personalized healthcare, which is still in its infancy. In the innovative environment of ESADE within the world-leading city of digital technology and entrepreneurship that is Barcelona, I would be able to share my experiences and ideas with classmates of diverse background from countries worldwide, building a network which will be critical for my continued growth.